Reverse Mortgage News

Reverse Mortgages Pros

  • Friday Round Up: Reverse Mortgage Marketing No-Nos, REIT Raises $230MM
    In case you missed it, here’s what happened in reverse mortgage news this week. Do Not Use These Words In Reverse Mortgage Marketing When referencing the aging population, many people prefer terms such as “elder” or “older adult,” rather than “geezer,” “old-timer” and “Golden Years,” which aren’t so effective in reverse mortgage marketing, a survey shows.  […]
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